Site Profile | Contact Us is the biggest and most influential ethnic Chinese media/potal site in Australia. Our readership demographics consist of about 75% Australian and 15% overseas Chinese from Hong Kong, China, Taiwan, Singapore, Malaysia and the rest of the world. The current daily unique visitors are around 20,000 with about 150,000 daily page views. Our monthly unique readership base stands around 80,000.


We deliver an Internet-based marketing program that is cost-effective and clearly focused on the creation and maintenance of a strong return on investment. Our strategy is specifically designed to benefit the advertiser by providing meaningful and relevant placements with a complete focus on maximizing client's marketing dollars.

We work closely with our client to develop the most relevant online marketing solution. The focus of each campaign is the development of strong ROI for our client.

SITE PROFILE: is not only the largest Chinese Language site, but also the largest ethnic language web site in Australia. Our substantial user base is growing everyday thanks to the uniqueness in our contents. offers daily Chinese language local and international news, timely and detailed Australia and international finance and stock market information, as well as other unique / tailored information services related to education, immigration and travel information about Australia.

In addition, we provide other community services such as Community BBS boards, a Chinese Business Directory site, a Chinese language property sales/rental site, and a very active online Classifieds site.


  • offers an ideal opportunity to target a niche community not accessible through other traditional media;
  • The Australian Chinese community is a high value target market with a great deal of untapped consumer potential;
  • Chinese readers are typically very receptive to advertisers in the education, property, investment and long distance telecommunications fields.